Kelly and Michele McBride designed the Universal Grieving Symbol™ after many discussions about death, grief and the transition associated with their sister Shannon's sudden death in 2003. They wanted to wear a symbol in public to let others know they had recently experienced the death of a loved one because it took a lot of energy to hide their sadness especially at work or the grocery store. The sisters thought if they could wear a universally identifiable symbol to let others know they were grieving, public interactions could be easier as they wouldn't have to pretend that "everything was ok."

Inspired by the traditional symbolism of a wheat stalk representing death and the transformational nature of the butterfly, they created the Universal Grieving Symbol™ that is now recognized worldwide. The Symbol represents the belief that everyone has the freedom to grieve in their own way. The sisters believe the Symbol acknowledges the powerful and life-changing experience of death. By allowing and supporting an individual to express their emotions surrounding their loss, a foundation is laid to begin a healthy and grounded approach to grieving.

The Universal Grieving Symbol™ Pin can be worn at the darkest, most difficult time - like on a day when support is needed from friends or co-workers. It can also be worn to acknowledge the passage of time, like the tenth anniversary of a loved one's death. Because the intention of wearing the pin takes on a personal, intimate relationship with the wearer, it can be worn everyday to honor the life of the person who has died.